Jun 16
13
In what seems like a stark contrast to Apple’s backing away from its longstanding mobile ad marketplace, iAd, the company will instead be getting back to the ad business , allowing app developers to pay for ads to appear on top of search results in the lucrative Apple App Store.
More:
Apple to introduce search ads to its App Store
Tags: app store, app store optimization, apple, industry, more news, paid search, ppc, search marketing
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